Hey, how much do you know
Annie in Professional ?

Biocytogen                                                                                                                                                                     Waltham, MA

Digital Marketing Associate II                                                                                                                               Feb. 2025 - present

Digital Marketing Associate I                                                                                                                            Jun. 2024 – Jan. 2025

Digital Marketing Intern                                                                                                                                   Jan. 2024 – May 2024​

• Developed strategic LinkedIn Analysis to identify key engagement opportunities and content gaps, leveraging Hootsuite for post scheduling and integrated SEO keywords—driving a follower growth of 8,442 with an 23.8% engagement rate and surpassing the 19K milestone

• Orchestrated high-impact content initiatives by coordinating LinkedIn webinars, live events, holiday visuals, and hiring posts—with designs refined in Canva for professional editing and graphic design—to enhance brand presence and drive audience interaction

• Streamlined the Catalog Automation Project by leading cross-functional teams of engineers, content scientists, and designers, defining clear timelines, and establishing workflow best practices to eliminate manual processes

• Launched a behind-the-scenes blog series that spotlighted company culture and employee achievements, collaborating with a content scientist vendor for SEO optimization to refine content strategy and boost digital engagement

• Produced a comprehensive client tutorial video by partnering with scientists and the business development team, incorporating rigorous A/B testing to optimize messaging and ensuring a clear, engaging resource for streamlined client onboarding

• Revamped company presentation templates by analyzing legacy materials and spearheading collaboration between business development, scientists, and designers, delivering a standardized format that elevated future presentations

• Conceptualized and executed a Year-End Video that captured 2024’s milestones and company culture through dynamic storytelling, employee interviews, and innovative visual production techniques

• Leveraged Salesforce for robust leads generation and data migration, driving data-informed decision-making and optimizing overall digital marketing strategies for enhanced campaign performance

• Using HubSpot for integrated email campaigns —including weekly performance reporting and A/B testing—to refine audience segmentation and maximize conversion rates

• Oversaw comprehensive digital workflows and work processes for company website management, coordinating tools like Hootsuite and Canva to ensure consistent, data-driven messaging and seamless cross-channel integration

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Montivista Real Estate Investment                                                                                                                                Boston, MA

Marketing Intern                                                                                                                                              Jun. 2023 – Aug. 2023 

• Developed and curated engaging marketing content—including blog posts, social media updates, newsletters, and investor presentations—using tools like Canva to showcase property listings and investment opportunities

• Analyzed competitor intelligence and industry trends to refine marketing messaging and strategic positioning, bolstering targeted investor outreach

• Assisted in executing integrated digital campaigns by coordinating multi-channel efforts through Hootsuite and orchestrating events, property tours, and networking sessions

• Collaborated with the marketing team to enhance online visibility and drive organic traffic by optimizing digital content with targeted keywords and performance analytics